This means that channels are always looking for more content to monetize. ![]() Because of how widely watched cricket is in India, it also brings in an insane amount of revenue. While of late there has been some push for other sports as well (especially with Indian Hockey team’s performance at the Olympics), there’s no way cricket will be dethroned any time soon. Every year, millions of Indians tune in to their TV sets to watch their favourite men in blue fight it out in the gentlemen’s game. Without a doubt, cricket is the most popular sport in India.
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